A First Market Signal for Swiss Wine in India
The Swiss Wine Pavilion at ProWine Mumbai from Oct 31 - Nov 1st 2025 marked the first coordinated market entry of Swiss wine into India under the TEPA framework.
Prowine Mumbai 2025
Global Producers, Indian Trade
With country pavilions from the USA, UK, Ireland, France, Japan, Italy, Switzerland, Australia, Moldova, and Germany, ProWine Mumbai 2025 presented a diverse global showcase for wine and craft spirits. A professional trade audience of importers, distributors, retailers, hoteliers, restaurateurs, sommeliers, and media engaged in tastings, dialogue, and commercial exchange throughout the event.
213
Exhibitors
21
Countries
5,485
Trade Visitors
The Pavilion was designed as a controlled market validation exercise
India is a complex, premium-driven wine market where success depends on positioning, education, and credibility.
The Swiss Wine Pavilion was created to test whether Swiss wine resonates with Indian buyers before entering full commercial operations.
Validate demand in premium HoReCa
We assessed whether Swiss wine resonates with five-star hotels, fine-dining restaurants, and premium hospitality buyers.
Test storytelling and positioning
We evaluated how Swiss wine’s origin, style, and narrative are understood and valued by the Indian trade.
Engage sommeliers and decision-makers
We created direct dialogue with sommeliers, beverage managers, and buyers who influence listings and purchasing decisions.
Build first-hand market intelligence
We gathered direct insights on pricing, formats, varietals, and buyer expectations through on-site interaction.
Establish Switzerland as a distinct wine category
We positioned Swiss wine as a unique premium category rather than a substitute for established wine-producing countries.
ProWine Mumbai is India’s leading international trade fair for wine and spirits and the primary gateway to the Indian market.
The Swiss Wine Pavilion presented a curated and coherent image of Swiss wine to the Indian trade.
Key Results
The Pavilion exceeded expectations across all core performance indicators.
Interview with Florin Müller, Head of Swiss Business Hub India
Swiss Wine Pavilion
Swiss Winemakers
Wines presented
Qualified trade leads
Net Promoter Score (NPS)
Intend to return in 2026
Masterclass & Education
The Swiss Wine masterclass hosted by Karina Aggerwal attracted 86 sommeliers, buyers, and hospitality professionals seeking new regions and premium narratives.
Education proved to be the most effective entry point for Swiss wine.
Official Swiss VIP Wine Tasting
An invitation-only tasting at the
Swiss Consulate General Residency
Prowine Day 1
Opening day focused on trade engagement, mastercalss, pavilion tastings, and first meetings with importers, distributors, and hospitality decision-makers.
Prowine Day 2
Continuation of trade discussions, deeper buyer interactions, and follow-up conversations to assess concrete commercial interest.
Nashik, Maharastra
Post-fair visit to India’s leading wine region to gain local market insights and strengthen industry relationships.
What We Learned
The Pavilion generated clear, actionable insights for the next phase.
TEPA economics matter — but storytelling matters more initially
Buyers value structure, reliability, and long-term commitment
HoReCa is the correct entry channel
White wines and sparkling wines show strongest traction
Swiss wine is perceived as rare, precise, and premium
What Was Generated
ProWine Mumbai 2025 created momentum, not just contacts.
Beyond leads, the Pavilion generated:
Follow-up meetings with qualified buyers
Targeted follow-up meetings were initiated with buyers who demonstrated concrete interest and category fit.
Initial opening order discussions
First commercial discussions began around pilot orders, volumes, and potential listings.
Long-term relationships with sommeliers and hotel groups
Direct relationships were established with sommeliers and hospitality groups critical for premium market entry.
A validated roadmap for commercial execution 2026
Insights from the Pavilion informed a clear and actionable roadmap for structured market entry in 2026.
From Pavilion to Platform
Insights and contacts from ProWine Mumbai directly informed the launch of swisswine.co.in — a dedicated B2B platform for Swiss wine in India.
Visit www.swisswine.co.in
Swiss Wine B2B Platform
Swiss Wine Pavilion 2025 — Winery & Wine Portfolio
This brochure presents all Swiss wines showcased at the Pavilion, including participating winemakers, their portfolios, and key highlights from ProWine Mumbai 2025.
Download 2025 BrochureLooking Ahead: ProWine Mumbai 2026
Building on the success of the Swiss Wine Pavilion 2025, the initiative now moves into structured commercial execution and an expanded Swiss presence at ProWine Mumbai 2026.
More DetailsAmazing team! smiling, always nice to talk with, they always have the best advices for you, adapted to your needs!
From start to finish, they were extremely professional, friendly, helpful and easy to do business with. Very happy with the experience and the company.
Positive energy, great team spirit, hard workers and awesome people! I warmly recommend them!
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