TEPA.swiss®. Presents the Swiss Wine Pavilion at Prowine Mumbai 2026
Nov 18th - November 19th
A Swiss Wine Promotion enabled market entry pathway for Swiss wine into India’s premium hospitality market.
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Why Prowine Mumbai 2026 Matters
The 2026 edition builds directly on the learnings, traction, and market signals generated by the Swiss Wine Pavilion 2025.
The Swiss Wine Pavilion at ProWine Mumbai 2025 validated demand, positioning, and buyer interest for Swiss wine in India.
ProWine Mumbai 2026 is designed to convert this momentum into concrete commercial outcomes.
The focus shifts from exploration to execution — with clearer objectives, tighter curation, and a more targeted engagement model.
Whats Is Different in 2026
Stronger focus on HoReCa and premium hospitality
Clearer buyer targeting based on 2025 insights
Direct linkage to post-fair commercial execution
Structured follow-up and meeting logic
The Swiss Wine Pavilion 2026 is more focused, more selective, and more commercially oriented.
✽ Objective
The Pavilion’s objectives are explicitly commercial and execution-driven.
Generate opening orders and pilot listings
The Pavilion is designed to initiate first orders and trial listings with selected trade partners following the fair.
Secure placements in premium hotels and fine dining
Targeted engagement focuses on achieving placements in five-star hotels and high-end restaurants.
Deepen relationships with qualified importers and distributors
Structured meetings and follow-ups aim to advance discussions with vetted importers and distributors.
Strengthen Swiss wine’s category recognition
The Pavilion presents Swiss wine as a distinct premium category through consistent positioning and education.
Prepare participating wineries for recurring exports
Insights and follow-up processes support wineries in transitioning from initial sales to repeat export activity.
Who Should Participate
Participation is selective and designed for wineries ready for premium market entry.
The Pavilion is suitable for
Export ready
Swiss wineries with the operational and organisational readiness to enter an international market.
Premium Positioned
Producers whose portfolios sit in the mid to premium segment and align with premium hospitality.
Pilot Volumes
Wineries willing to start with limited, controlled volumes to test and build the market.
Long-Term Focus
Producers seeking sustainable market development rather than one-off sales opportunities.
It is not designed for
Volume Driven
Strategies focused on high volumes or rapid scale without category positioning.
Price Led
Market entry approaches driven primarily by low pricing or discounting.
Short-Term
Opportunistic exporting without commitment to follow-up or long-term presence.
What Participating Wineries Receive
Participation includes a comprehensive, all-inclusive package covering exhibition, logistics, travel, accommodation, and on-site support — not just stand space.
Swiss Wine Pavilion Exhibitor Booth
A dedicated presence within the 119m² Swiss Wine Pavilion, including stand setup, tasting infrastructure, glassware, refrigeration, and access to the B2B lounge.
Masterclasses
Participation in curated Swiss Wine masterclasses and educational formats designed to introduce Swiss wines to sommeliers, buyers, and hospitality professionals.
HoReCa Meetings & VIP Tastings
Access to pre-arranged B2B meetings and invitation-only VIP tastings with importers, distributors, sommeliers, and decision-makers from premium hospitality.
Wine Logistics, Customs and Import
End-to-end handling of wine shipment logistics, special tradefair import, customs clearance, insurance, and on-site delivery for all exhibited wines.
Visa, Flight, 5*Hotel and Transport
Visa assistance, economy return flights, hotel accommodation, and local transportation are included for one representative per participating winery.
24/7 Support
On-site and remote coordination before, during, and after the event to ensure smooth execution, rapid issue resolution, and continuous support for participating wineries.
Program Highlights
This program outline reflects the planned Swiss Wine Delegation activities for ProWine Mumbai 2026. The program is preliminary and subject to refinement. The final program will be confirmed by 1 March 2026.
Items marked with an asterisk (*) are not included in the base package and can be added for an additional fee.*
Arrival in New Delhi
Arrival of the Swiss Wine Delegation in New Delhi, marking the start of the official program in India.
Flight: LX146 Zurich → Delhi
Official Swiss VIP Night
Invitation-only evening reception hosted together with the Swiss Embassy and selected partners, bringing together key stakeholders, decision-makers, and representatives from the Indian wine and hospitality sector.
Special Industry Tasting
Curated HoReCa-focused afternoon tasting at The Leela Palace, designed for sommeliers, beverage managers, importers, and premium hospitality buyers.
Arrival in Mumbai
Domestic transfer to Mumbai, the centre of India’s premium wine and hospitality market.
Flight: AI2957 Delhi → Mumbai
Official Swiss Reception Night, Prowine Welcome
Formal Swiss Wine reception and welcome evening ahead of ProWine Mumbai, featuring a VIP tasting hosted by Swiss partners in Mumbai.
Prowine Mumbai Day 1
Opening day of ProWine Mumbai with Pavilion tastings, masterclass, scheduled B2B meetings, and direct engagement with importers, distributors, and hospitality decision-makers.
Prowine Mumbai Day 2
Continuation of Pavilion activities, follow-up discussions, masterclass, and deeper engagement with qualified buyers and industry stakeholders.
Exploration Day
A curated day in Mumbai focused on additional meetings, market exposure, and informal exchanges beyond the trade fair environment.
Flight to Zurich OR continue
Participants may either return to Zurich or continue with the extended program in India.
Flight: LX155 Mumbai → Zurich
*Arrival in Nashik, Maharashtra
Start of the optional extended mission with travel to Nashik, India’s leading wine-producing region, to deepen industry understanding and local connections
*Vineyards Visit
Guided visits to selected wineries and vineyards, with a focus on premium wine production, including sparkling wine developments in India.
*Leisure Program
Optional leisure and networking activities as part of the extended mission. The program will be defined based on group composition and interests.
Flight to Zurich
Return flight to Zurich for participants of the extended mission.
Flight: LX155 Mumbai → Zurich
From Pavilion to Platform
ProWine Mumbai 2026 is directly connected to ongoing market execution.
Contacts, insights, and relationships generated at the Pavilion feed directly into Swiss Wine India’s commercial execution layer, including follow-up via the B2B platform swisswine.co.in.
Swiss Wine B2B Platform
Participation Fees
Listing your product pricing helps potential customers quickly determine if it fits their budget and needs.
Participation in the Swiss Wine Pavilion at ProWine Mumbai 2026 is offered as an all-inclusive delegation package. Pricing reflects the level of engagement, preparation, and timing of commitment.
Alumni from Prowine 2025
Preferential conditions for wineries that participated in the Swiss Wine Pavilion 2025.
Register IntrestFull participation package
- Curated exhibitor presence within the Swiss Wine Pavilion
- Inclusion in Pavilion tastings and official program
- Wine logistics, customs clearance, and temporary import
- Visa assistance, flights, hotel, and local transport for one representative
- Access to B2B meetings, VIP tastings, and official receptions
- On-site coordination and support throughout the delegation
Early-Brid Commitment
Reduced rate for wineries committing early to the Swiss Wine Pavilion 2026.
Register Early- Full participation package as outlined
- Early positioning and preparation support
- Priority consideration in Pavilion curation
- Inclusion in pre-fair communication and planning
- Setup in Swiss Wine B2B Portal
Limited offer until:
Normal
Standard participation fee for the Swiss Wine Pavilion at ProWine Mumbai 2026.
from 27/02/2026- Full Swiss Wine Pavilion participation package
- Delegation travel, logistics, and on-site support
- Access to all official Pavilion activities and meetings
Considering India? Start with a Conversation.
We are happy to discuss the opportunity, answer questions, and explore whether participation aligns with your winery’s strategy.